Justin Bieber has surprised fans with the release of his seventh studio album, Swag, on Friday, July 11, 2025. This marks his first full-length project since Justice in 2021. The album features 21 tracks, including collaborations with artists such as Gunna, Sexyy Red, Cash Cobain, Lil B, Dijon, Druski, and 2 Chainz. Production credits go to Mk.gee, Dijon, Knox Fortune, Daniel Caesar, and Tobias Jesso Jr.
Swag showcases a departure from Bieber’s previous work, presenting a darker, more vulnerable, and less polished sound. Sources describe the album as “much deeper” and note a significant genre shift, offering fans a fresh musical direction.
The album’s release was preceded by mysterious billboards in locations like Los Angeles, New York City, and Reykjavik, Iceland, featuring the word “Swag.” Bieber also shared a video on Instagram showing a large screen in Times Square displaying the album’s tracklist.
Swag is available for streaming on platforms such as Spotify and Apple Music. Fans can expect a more intimate and experimental side of Bieber in this new project