The main desire of any salesperson or business owner is to get more customers. In the digital world in which we live immersed, this can be achieved with greater web traffic. This is a term that refers to the visits, reach, and views that a website, blog, or page on the Internet has, but not all of this universe represents quality web traffic.
The important thing is to know that increasing the number of visits to your business on the web does not automatically mean that you will obtain more clients, sales, and profits.
For this to be the case, it is essential to get quality web traffic, that is, users who not only visit the site but are potential customers, really interested in buying what you sell.
Why is it important to have quality web traffic?
High web traffic means that your site has great visibility, perhaps as a result of one of the marketing strategies implemented.
However, more visits do not necessarily mean more conversions. Also, these people may be coming to your site for the wrong reasons or may not be located in the area where your business operates.
If so, they will not be interested in buying, or will not be able to do so (if they live in another geographic area). This is why it is of utmost importance to focus on attracting qualified web traffic.
That is, people who may know your brand, who are looking for products and services like the ones you sell, and who live nearby.
How to know if your website getting quality traffic?
Knowing the difference between general and quality web traffic, you probably want to know how many of the people who are visiting your website are qualified leads.
To make this measurement you must ask yourself:
- Who is visiting your website?
- Where do those visitors come from?
- How much time are you staying for?
- How many are returning and new visitors?
And to answer these questions, you must evaluate indicators such as average time on page, average pages per session, bounce rate, conversion rate, geography, traffic sources, etc.
So, how to see how much traffic a website gets? One way to know this data is by using web analytics tools such as:
- Google Analytics:
- Google Adwords
- Search Console
- Social media analytics
Tips to get quality web traffic:
A website’s search ranking plays a key role in the amount of traffic it receives. Therefore, it is essential to work on SEO, because by optimizing websites for search engines, it becomes more visible to users.
To achieve this, the ideal is to research the important keywords for your niche and strategically place them in the content, including internal links, improve page speed, obtain backlinks, and work on snippets.
Create better content
Without content, there is no web traffic. This is why one of the keys to increasing qualified visits is through content marketing.
This strategy allows you to generate relevant content, adapted to the needs of the target audience.
Also, if visitors find value in the posts you make, chances are they will spend a lot of time browsing your website. Having a blog is a great idea to attract quality web traffic.
Use social networks
Optimizing your website and creating the best content will not give good results in attracting traffic if people do not know about the existence of your brand. This is when social networks become essential for businesses, as they work as a way to promote themselves.
Also, use platforms like Facebook, Instagram, Twitter, TikTok, or LinkedIn to reach your audience, interact with them, and show them what you have to offer.
Of course, you must use these channels as a way to bring traffic to your website and not just as a means to have a presence on the web.
The goal should be to generate engagement with followers to drive a constant flow of traffic to your website. Having quality web traffic is crucial to the success of your business.
If you want to implement a solid marketing strategy to achieve this, the ideal is to work with specialists in the sector. We can help you achieve this goal, Contact us at Digital Specialist.